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November/December 2024 Medical Assisting Today Courses
Bundle Overview
This bundle explores strategies for improving both patient outreach and clinical outcomes. Learners will examine effective and responsible digital marketing practices for health care organizations, while also gaining practical knowledge of diabetes-related eye conditions and the role of early detection, patient education, and preventive care in protecting vision.

Medical Assisting Today now includes a 2.5 AAMA CEU article plus an extra 1 AAMA CEU article in each magazine! As a bonus for AAMA members, this extra CEU article is available at no additional cost.
Bundle Information
Bundle Description
Effective patient education requires delivering accurate information through the right channels and encouraging patients to act on it. This bundle examines two important applications: helping patients with diabetes protect their vision and using social media responsibly to support health education and community engagement.

Medical assistants will explore clinical warning signs, preventive eye care, patient privacy, evidence-based communication, and professional online practices. Together, the courses demonstrate how thoughtful communication can increase awareness, reinforce care recommendations, and connect patients with appropriate services.

Content Overview
Course 1: Social Climber: Digital Marketing Strategies to Help Medical Practices Get Ahead (2.5 Admin/Gen AAMA CEUs)
When health care practices use social media well, it becomes a powerful resource.  Review how to use social media responsibly and confidently as a marketing tool without violating patient privacy. Learn how to promote public health literacy and strengthen connections to the community. 

Course 2: Watch Out: Patients with Diabetes at Risk for Eye Conditions  (1 Clin/Gen AAMA CEU)
Diabetes is the leading cause of new cases of blindness in adults aged 18 to 64 years, with diabetic retinopathy as the most common cause of vision loss in people with diabetes. Fortunately, finding and treating diabetic retinopathy early can reduce the risk of blindness by 95%. Review which eye conditions may be caused by diabetes as well as their symptoms and key risk factors. Learn how medical assistants can help patients with diabetes improve their eye health.
Key Takeaways
  • Describe diabetes-related eye conditions and potentially serious warning signs.
  • Explain how routine eye examinations support early detection and treatment.
  • Apply patient education strategies that encourage preventive care and follow-up.
  • Identify privacy and professionalism risks in health care social media.
  • Recognize responsible methods for addressing feedback and health misinformation.
  • Discuss how digital communication can support patient and community engagement.
Course Contributors
Mark Harris
Author, "Social Climber: Digital Marketing Strategies to Help Medical Practices Get Ahead".
Pamela Schumacher, MS, CCMP
Author, "Watch Out: Patients with Diabetes at Risk for Eye Conditions"
Intended Audience
This bundle is designed for medical assistants, CMA (AAMA) professionals, practice managers, allied health professionals, and ambulatory care staff. It is especially relevant for learners who educate patients, reinforce preventive care, support digital outreach, or help their practices communicate accurate health information responsibly.
Retake Information
Please note that retakes for this online course require repurchase.
Summary
Availability:
On-Demand
Cost:
Member: $20.00
Nonmember: $40.00
CEU Offered:
1 Gen/Clin CEU
2.5 Gen/Adm CEUs
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