The population of older people in the United States is rapidly growing: Americans aged 65 and older will comprise 21% of the population by 2030, a 6% increase from 2018, according to the U.S. Census Bureau. With an expanding older population comes a greater demand for geriatric health care. Explore the fundamentals of ethical and effective geriatric medicine. Examine how medical assistants can improve geriatric patient care by treating older patients respectfully and avoiding ageism.